Humor At Work

Can we talk about HUMOR as a powerful way to make people feel at ease?

Whether you're making a first connection or navigating stressful situations in business, a little joke goes a long way. 🤣

I hope you LOL with this week's #MugMonday. Meet the always-smiling Kate English Mankoff and her favorite mug that reads "There Might Be Alcohol In Here."

A branded gift from the food platform Delish (aka "a premium" IYKYK), Kate loves this mug because she "likes to keep them guessing." Kate joined Delish on day one of the pandemic. As the Delish staff adjusted to a new normal of 9-5 Zoom calls in sweats alongside kids, partners and pets, this mug's joke landed in ways its creators never saw coming.

"Food site traffic was exploding as people figured out how to cook from their pantry, and we had to completely rethink how we were connecting advertisers with this newly homebound audience. It was fast-paced, creative, and collaborative—all the things I love. It's a reminder of that strange, scrappy, memorable time and how resilient and adaptable our industry can be."

Kate now channels that humor, smarts, and brand experience into collab-it, her boutique brand-to-brand collaboration consultancy. Think behind-the-scenes matchmaker for organizations looking to join creative forces and gain real business advantages.

A fellow Hearst alum, Kate seems to know everyone worth knowing (key to successful matchmaking), and she's proof that the best partnerships often start with a smile and a drink (☕ coffee or something stronger🍷).

Curious about how a successful partnership could benefit your brand? Connect with Kate!

---> If you care to share, how has humor helped you navigate a challenging business moment?